Strategic Communications

Strategic Communications is the comprehensive effort to inform targeted audiences (which may include key decision makers, stakeholders, Congress and the public) of an organization'’s mission, objectives, and priorities, to ensure they are understood, supported, and appropriately resourced. The effort requires understanding and engaging key audiences to advance an organization's interests through the use of coordinated information, themes, programs, and actions, all integrated to form a clear and cohesive message. Strategic Communications is a management function requiring management processes for success

Dynetics has the expertise and experience to guide organizations through both the Public Affairs and Congressional Affairs "minefields."

Congressional Analysis Support

While Dynetics does not perform lobbying activities, we are an invaluable resource for congressional information. We have the expertise in research and analysis to provide our clients with the information needed as they work with Congress to get their agency'’s plans, programs, and activities authorized and funded.

Dynetics has earned a reputation as a premier congressional analysis support contractor and has assembled a knowledgeable staff with extensive Executive and Legislative Branch, congressional affairs, acquisition, and public affairs experience. The keys to Dynetics' success in congressional analysis support are:

  • In-depth knowledge of the congressional authorization and appropriations processes
  • Insight into congressional personalities and national level issues
  • Experience in the Department of Defense (DoD) planning, programming, budgeting, and execution (PPBE) and acquisition processes
  • Expertise in public communications
  • Contacts within the key offices of the House of Representatives, Senate, and DoD

Dynetics provides a variety of congressional analysis services and products internal to agencies in the Executive Branch. Dynetics' holistic approach to planning and facilitating strategic communications with Congress maximizes the effectiveness of messages while staying fully integrated with overall agency themes and consistent with agency requirements. We provide integrated, thorough, and informed processes and products based around four pillars:

  • Strategic Planning
  • Communications
  • Integration and Synchronization
  • Issue Development and Analysis

With these pillars as a foundation, Dynetics is committed to enhancing the organization's probability of success by anticipating and responding to congressional actions. With our customer-centric focus, we ensure the agency's intended message is communicated to the right audience at the right time. Timely and channeled communication, combined with a deliberate integration and synchronization strategy, allows our team of professionals to assist the Executive Branch in conveying their approach to the appropriate decision makers. Additionally, Dynetics identifies legislative issues of interest to the agency and facilitates effective tracking and analysis of budget "marks" and legislative language.

Congressional Analysis and Resource Database System (CARDS)

A particularly powerful tool is our Congressional Analysis and Resource Database System (CARDS), a secure relational database using dedicated web servers. CARDS promotes an integrated approach to identifying, retrieving, evaluating, and sharing information from Congress, the DoD, the Office of Management and Budget (OMB), and other relevant government agencies to assist resource managers and decision makers in garnering resources to fund vital national programs or policies.

CARDS provides the user with a simple and intuitive navigation and data retrieval capability for improved situational awareness. The key factor to CARDS’ success is the expertise that Dynetics’ employees provide to identify, retrieve, sort, analyze, and post information to CARDS for the user.

In a budget-constrained environment, CARDS offers cost savings to customers who would otherwise spend tens of thousands of dollars to hire an analyst specializing in congressional affairs. Through CARDS, users have access to pre-analyzed, sorted, and filtered congressional information that fits their specific needs. This information, tailored to the individual user, includes program marks and language, tracking of legislation, Member biographies, committee rosters and hearing transcripts, news updates, and searchable archives.

Users also have immediate access to Dynetics’ Congressional Analysis Team via a “Feedback” button located on every page of CARDS. Dynetics’ commitment to direct customer service sets CARDS apart from other web-based congressional tools. Our analysts are available to answer questions, perform research projects, and otherwise assist users with congressional inquiries.

CARDS is available on a subscription basis. For more information, including pricing, please contact us.

As your foremost provider of congressional analysis, products, and research, Dynetics is committed to providing high-level support to agencies working hand-in-hand with Congress, to implement the plans, programs, and activities that will shape the future of these agencies.

Congressional Analysis Core Applications

CONGRESSIONAL ANALYSIS AND RESOURCE DATABASE SYSTEM (CARDS)
CONGRESSIONAL ANALYSIS SERVICES
EXTERNAL AND INTERNAL COMMUNICATIONS
PLANNING, COORDINATION, AND DISSEMINATION OF LEGISLATIVE INFORMATION
SYNCHRONIZATION OF LEGISLATIVE AND PUBLIC COMMUNICATIONS ACTIVITIES
ISSUE DEVELOPMENT AND ANALYSIS
TREND ANALYSIS
STRATEGIC PLANNING

Public Affairs Analysis Support

For external and internal communications, Dynetics Public Affairs professionals support our clients by offering a comprehensive communications approach covering everything from handling requests for information and facilitating media interviews with key members of the organization, developing internal communications products, and working with media representatives to follow a story idea from inception to its publication or broadcast.

We identify venues for reaching audiences and integrate and synchronize messages and media. We also identify specific communication tactics to use in reaching audiences and key personnel in each audience as targets of influence to attain the organization’s communication objectives. Our team works closely with an organization's key decision makers to ensure everyone understands and executes the leader's intent for effective communication both inside and outside of the organization. Our support also extends to support of trade shows, website content, and entry into social networking and new media.

We also provide a full range of audio-visual information services (AVIS) tailored to specific audiences. AVIS products provide a unified look and feel to integrate the approach to target audiences. In support of our clients, Dynetics Public Affairs professionals engage with members of the general public, the DoD, media, and the national defense community and defense industry. Dynetics’ Public Affairs professionals assist our clients with setting goals and objectives, identification of key publications, selection and preparation of the right spokesperson, and facilitation of all direct and media engagements to ensure the right message gets to the right audience at the right time.

Public Affairs Analysis Core Capabilities

PUBLIC AFFAIRS ANALYSIS SERVICES
EXTERNAL AND INTERNAL COMMUNICATIONS
PLANNING, COORDINATION, AND DISSEMINATION OF MEDIA INFORMATION
SYNCHRONIZATION OF PUBLIC AND LEGISLATIVE COMMUNICATIONS
ISSUE/EVENT DEVELOPMENT AND ANALYSIS
TREND ANALYSIS
STRATEGIC PLANNING